Andrew came to New York 1994 to attend the NYU music technology program. Soon after coming to New York Andrew became involved in buying and selling recording equipment and began doing repairs and wiring work in his dorm room. In the fall of 1996, Andrew met John Klett and was invited to join a new repair shop in midtown Manhattan. This shop, dubbed Tech Mecca, was the new location for Manhattan Audio, a large repair facility and wiring company and Klett's new midtown home. Andrew began to repair high end gear there and became an apprentice to Klett. By the fall of 1997 Purple had introduced the MC76. Soon after Purple Audio's inaugural AES show Purple needed more space, so Andrew moved to a loft in Long Island City, Queens. This large space provided overflow space for Tech Mecca's large projects.

Purple Audio spent the late 90s and early 00s shipping the MC76 and getting involved in console and tape machine rebuild projects. Andrew studied analog circuit and logic design, seeing it in practice during field service calls to major studios in the area. He attempted to launch a new product, the Eyeball, but got tripped up trying to make it MIDI compatible. None were ever shipped. During this time sales of the MC76 started to drop off as a result of a new competitor. This eventually turned around as the competitors ad campaign increased awareness of the product and users' experience showed that the Purple Audio product was clearly superior.

During this period Purple went though a few distrubution methods and finally began selling direct and through a very select list of dealers.

Then began a long process in console design. Andrew designed a couple of large master sections which were retrofitted into existing consoles. The master sections went through several design revisions before the Super 8 modules were designed. The process resulted in opamps and a mic preamp design that later became the Biz. Eventually Purple delivered 16 channel portable rigs and a 32 channel full blown console.